Job Number: R50027461
Brand: Fox News Media
Job Type: Management, News, Digital
Location Type: Onsite
Experience Level: Experienced Hires
Location: New York, New York
Job Posting Date: December 13, 2024
Fox News is looking for a CRM Assistant Manager to implement and analyze customer communications across all channels: email, push notifications, and In-App Messages. In this role, you will leverage Braze, an email service provider (ESP) to create and execute marketing campaigns. The Assistant Manager will collaborate with Editorial, Creative, Product, and Business Intelligence to ensure customer journeys are accurate and deliver optimal user experiences.
The successful candidate will have a solid CRM background and experience in Braze. The candidate must have a strong understanding of customer segmentation and decision tree design. The candidate must be analytical and technically inclined.
A SNAPSHOT OF YOUR RESPONSIBILITIES
Campaign Creation: Create, Q&A, and execute marketing campaigns across all channels including: email, push notifications, desktop notifications, in-app messaging, and digital trafficking
Braze Platform Management: Leverage Braze’s user journey setup, real-time triggers, and segmentation tools to optimize customer experience
Data Analysis & Reporting: Monitor campaign performance metrics (e.g., CTR, open rates, conversion rates) and provide actionable insights for continuous improvement
Optimization: Conduct A/B testing to enhance campaign performance and improve customer engagement
Personalization & Automation: Recommend targeted customer-centric communications to optimize customer experience
Cross-Functional Collaboration: Work closely Editorial, Creative, Product, and Business Intelligence
WHAT YOU WILL NEED
3+ years experience with Braze or similar ESP provider
Experience with Braze is a MAJOR plus
Familiarity with SQL, Liquid, HTML, and email templating for creating and optimizing dynamic email campaigns a plus.
Email marketing experience
Direct response experience is a major plus
Strong analytical and problem-solving mindset
Ability to thrive in a fast-pace environment and multi-task
Ability to stay on schedule and hit deadlines
Technical proficiency in Microsoft Office (PPT, Excel, Outlook), Google Workspace, Airtable, Tableau, Monday, Miro, Slack
#LI-DNI
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company’s success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.
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