Job Number: R50027360
Brand: Fox Corporation
Job Type: Ad Sales
Location Type: Onsite
Experience Level: Experienced Hires
Location: New York, New York
Job Posting Date: November 22, 2024
The Vice President, Digital Yield, will be responsible for managing the pricing and inventory across the Digital Entertainment footprint, along with the One Fox portfolio ad product. The primary goal of this position is to drive ad revenue and yield across these verticals and products. Additional responsibilities include the development of an audience targeting go-to-market strategy that scales across Fox’s Digital Video inventory.
A SNAPSHOT OF YOUR RESPONSIBILITIES
Optimize revenue by identifying areas of opportunity to drive monetization through the growth of both inventory supply and marketplace demand.
Develop pricing and inventory Sales tools related to digital audience targeting to drive adoption, packaging and demand
Lead efforts to build efficiencies and processes around the One Fox ad product to generate scale and volume.
Build a reporting and analysis suite that will both drive yield management and assist executive leadership in understanding performance, trends and opportunities.
Build cross-functional strategies to drive scale and demand across both off-the-shelf and custom audience segments
Work with 3rd party data providers to on board and integrate into Fox’s data management platform
Partner with sales to develop rate cards and manage all pricing decisions across this inventory with a focus on maximizing yield
Forecast portfolio inventory capacities across Entertainment and One Fox, and forecast transactional avails for audience targeted campaigns
WHAT YOU WILL NEED
10-15+ years of experience in digital advertising
5-10+ years of experience managing digital pricing and inventory and/or managing audience data and targeting
Experienced in building detailed reporting and data visualizations to tell a story and develop strategies.
Experienced in leading teams and implementing effective processes
Strong ability to work and collaborate with other teams to drive cross-functional success
Effective communicator with the ability to educate all levels of the organization to ensure alignment on strategies and priorities
Proficient in digital ad servers (FreeWheel, Google Ad Manager), BI tools (Tableau a plus) and sales planning and order management systems (Salesforce, AOS)
#LI-DNI
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company’s success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.
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