Search Marketing Strategist

OVERVIEW OF THE COMPANY

FOX Entertainment

With a legacy spanning more than 35 years, FOX Entertainment is one of the world’s most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party streaming platforms. Known for its independent, innovative spirit and provocative, groundbreaking storytelling, the company was reinvented in 2019 with the formation of FOX Entertainment. While maintaining its leadership in broadcast television (9-1-1: Lone Star, The Simpsons, The Cleaning Lady, Hell’s Kitchen, LEGO Masters), the company is actively building a portfolio of businesses and library of owned original content. To date, FOX Entertainment’s long-term growth strategy has included the acquisitions of award-winning animation studio Bento Box Entertainment (Bob’s Burgers, The Great North, Krapopolis, Grimsburg), entertainment platform TMZ, and global production studio MarVista Entertainment (The Way Home, Rescuing Christmas), as well as the formation of the culinary and lifestyle content venture Studio Ramsay Global (Next Level Chef, Gordon Ramsay’s Food Stars) in partnership with Gordon Ramsay. The company also established its in-house unscripted studio FOX Alternative Entertainment (The Masked Singer, Snake Oil, I Can See Your Voice, Name That Tune), FOX Entertainment Studios (Animal Control) to develop scripted content, and worldwide content sales unit FOX Entertainment Global.

JOB DESCRIPTION

Fox Cable Network Services, LLC seeks a Search Marketing Strategist (Marketing Technology Analyst) to interact with the marketing and media teams to build segments and perform analysis based on digital media Key Performance Indicators (KPIs).  Provide support to various media and marketing teams across the organization by building and activating segments.  Utilize digital consumer data deliver actionable insights that improve media spend and inform product and marketing strategies.  Specific duties include: 1) Collaborate with Marketing and Media teams to identify gaps in knowledge and opportunities to improve marketing and media campaigns.  2) Work with Data Services to track and access new data elements.  3) Build user segments for both analysis and targeting.  4) Participate in planning meetings with marketing teams and agencies to understand campaign goals and performance.  5) Assist with digital advertising data mapping and cleansing.  6) Work with Data Science team to build enhancements and develop insights. Telecommuting is permitted up to 50%/week within normal commuting distance of Fox office in New York, NY.

Requires a Master’s degree in Computer Science, Marketing, Business Administration or related field, plus two (2) years of marketing analysis or related experience in business analysis including experience in analyzing market trends and consumer behaviors; and collecting and analyzing data to provide insights and recommendations for optimizing marketing campaigns, identifying target markets and improving customer engagement.

*Specific skills: Also requires experience or knowledge in the following: 1) Experience in Google or Adobe analytics; 2) Knowledge of relational databases; 3) Experience writing SQL for data extraction; 4) Knowledge of data analytics methodologies; 5) Knowledge of digital ad ecosystem; 6) Experience working with Adobe Audience Manager, Bluekai, Salesforce DMP, and Permutive; and 7) Knowledge of Python scripting and Anaconda framework

*Any level of experience or knowledge in the specific skills is acceptable.

Telecommuting is permitted up to 50%/week within normal commuting distance of Fox office in New York, NY.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company’s success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.

Click here to learn more about the diverse communities of people behind our brands. 

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is: $130,000.00-143,000.00 annually for New York City and Westchester County, NY. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.