Job Number: R50012649
Brand: Fox News Media
Job Type: Marketing
Location: New York, New York
Job Posting Date: October 15, 2020
Fox Nation is the exclusive, members-only content streaming service produced by Fox News Channel. Fox Nation is seeking a Director, Marketing Promotions and Partnerships to lead and execute acquisition promotions to drive subscriber growth as well as manage key strategic partnerships. This responsibility primarily includes preparing a promotional calendar and executing the market plans across the marketing channels and coordinating with key partners on strategic marketing opportunities.
As the Director, Marketing Promotions and Partnerships, you will have a creative mindset to develop attractive promotional ideas, but then the ability to execute them. You will work with different teams to help plan and place promotional elements across owned and operated channels, like TV, social and editorial content, as well as coordinate with the paid media team to develop campaign flights. You will oversee the development of creative assets required for each channel, and work with the technical product team to build any new features required for the promotion, such as new SKU’s, promotional codes or product fulfillment.
You will be the main liaison with key partners, both streaming and affiliate, such as Roku, Amazon, Cox and Comcast, to develop marketing plans to drive in-app-purchases.
You will be highly motivated and a self-starter. Employees on the Fox Nation team are innovative and wear a lot of different hats. Being able to function well within a tight team environment is crucial for success. We need a strong communicator who can work across different departments to explain plans and highlight progress.
A SNAPSHOT OF YOUR RESPONSIBILITIES
Plan key promotions throughout the year and work to get proper approvals on pricing, merchandise and size potential upside for subscription growth
Maintain promotional schedule and identifying key elements needed for each promotion that other departments would need to provide
Work with creative to develop video and digital marketing assets for each promotion
Coordinate with Business Intelligence on how each promotion will be tracked
Work with Finance to scope the cost of each promotion and potential subscriber gains
Coordinate with the Product team to build any new technical features required; give input on technical specifications as required
Work with Customer Service so they are prepared with any potential customer service issues or questions pertaining to the promotion
Coordinate with the Booking team to get promotional details in bullet form in order for FOX News TV shows to be able to promote correctly (dates, details, call to action, etc.)
Work with Editorial team make sure content programs are ready
Coordinate with key partners on a regular basis to discuss advertising and promotional opportunities
WHAT YOU WILL NEED
5+ years of digital marketing and promotional experience
Exhibit the ability to manage large scale projects or efforts to implementation
High level of comfort with KPI’s and financial analysis to evaluate promotional impact
Ability to think creatively and devise interesting and attractive promotions
Comfortable working within a team but will take ownership of items when necessary
Entrepreneurial spirit who wants to work on growing something rather than maintaining it
High sense of ownership for the promotional plans and their success
Conversion and creative A/B testing oversight and experience
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.